Product Design Leader Design Technologist Based in Shanghai · Open to remote

Designing clarity into complex digital products.

I connect product strategy, experience design, technology, and AI-assisted workflows to help teams build scalable products people can understand and use.

Selected brands and organisations I've contributed to

Through in-house roles, agency partnerships, and cross-functional product teams.

Core Expertise

Product Strategy & Research

Defining roadmaps and MVPs via market insights, user interviews, and persona development to align vision with needs.

Experience Design & Collaboration

Architecting user flows, prototypes, and features through cross-team partnerships for feasible, iterative implementations.

Business Impact & Optimization

Leveraging A/B testing and metrics to refine products, driving ROI with 25%+ gains in retention and conversion.

I’ve worked across diverse industries and product types, delivering clarity and impact through design.

High-complexity B2B / B2C platforms

UX/UI design for large-scale systems in genomics, healthcare, and enterprise management — simplifying complex workflows and transforming dense information into intuitive user experiences.

Brand, corporate, and marketing websites

Designing websites for tech, healthcare, retail, and global brands — covering positioning, structure, visual identity, digital storytelling, and experience optimization across web and campaign pages.

SaaS product experience design

End-to-end experience from user flows, IA, wireframes, and UI components to scalable design patterns that improve usability and accelerate product iteration.

Design systems and front-end foundations

Building typography, color systems, responsive grids, and component libraries. Creating implementation-ready guidelines that help engineering teams ship fast and consistently. With prior SCSS experience, I translate Figma tokens into variables and mixins for seamless Tailwind integration.

E-commerce UX and marketing experience

Designing homepages, product pages, membership areas, and promotional campaigns with a strong focus on conversion and business alignment.

Implementation Collaboration for Accurate Delivery

Partnering with PMs, engineers, and marketers to align on user-centered decisions. Founder of ITC Design Academy, leading design thinking, Figma, and web principles.

How we work

A clear process. No black boxes.

Here’s exactly what happens when we work together — and what I’ll need from you.

Aligning business goals, vision, and metrics upfront to focus design from the start.

Auditing platforms, workflows, and integrations to spot gaps and opportunities.

Structuring content layers and interactions for scalable, efficient systems.

Streamlining workflows into intuitive journeys for all roles and touchpoints.

Exploring concepts and validating interactions for logical, usable patterns.

Building unified visuals and modular libraries for consistent, fast iteration.

Creating prototypes for early feedback to cut risks and refine designs.

Collaborating on builds with feedback iteration for precise launches.

Banyan Group One Seamless Platform - withBanyan

Role: Senior UX/UI Design Lead

I’m currently supporting Banyan Tree in unifying their Entire Ecosystem — including all hotel properties, the membership program, room booking system, and F&B/Spa reservations – into One Seamless Platform, shaping a future experience comparable to Marriott Bonvoy.

Featured Designs That Simplify Lives and Amplify Business Success

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