I transitioned from Game UI Designer to Full-Stack Designer, mastering Graphic Design, Web Design, UI, and Front-End Development. My freelance experience has allowed me to expand my expertise in Branding, Marketing Strategy, Cross-Functional Collaboration, Client Relations, and Social Media Management. From leading product design initiatives to creating seamless digital experiences, I focus on building designs that balance function and aesthetics while helping brands achieve their goals.
我從遊戲UI設計師轉型為全方位設計師，精通平面設計、網頁設計、UI設計及前端開發。我的自由職業經歷讓我擴展了在品牌塑造、行銷策略、跨部門協作、客戶關係和社群媒體管理方面的專業知識。從領導產品設計項目到創建無縫的數位體驗，我專注於構建平衡功能與美學的設計，同時幫助品牌達成其目標。
What I do
I focus on crafting user-centered digital experiences that blend functionality and aesthetics. My expertise spans UX/UI, branding, and front-end development, allowing me to provide a comprehensive approach to digital design. Whether you’re looking to refine an existing product or develop something from scratch, I create intuitive, engaging designs that not only captivate users but also drive results. My design process is highly collaborative, ensuring that each product aligns with business goals while enhancing the user experience.
我專注於打造以用戶為中心的數位體驗，將功能性與美學相結合。我的專業涵蓋了UX/UI設計、品牌塑造和前端開發，使我能夠提供全面的數位設計方案。無論您是想完善現有產品，還是從零開始開發，我都能創造直觀且具有吸引力的設計，不僅能吸引用戶，還能帶來實際的成果。我的設計過程高度協作，確保每個產品都能與業務目標對齊，同時提升用戶體驗。
My Design Process
My design process is rooted in collaboration and problem-solving. I begin by deeply understanding the business goals, target audience, and user needs. From there, I sketch ideas, build wireframes, and work closely with stakeholders to ensure the design meets both aesthetic and functional expectations. With a focus on iterative feedback, I refine each design to perfection, creating a seamless balance between form and function. The result is a product that not only looks great but also enhances user satisfaction and drives business success.
我的設計過程以協作和解決問題為基礎。我從深入了解業務目標、目標受眾和用戶需求開始。接著，我會繪製草圖、建立線框，並與利益相關者密切合作，確保設計既符合美學要求，又滿足功能需求。以反覆的回饋為重點，我不斷改進每個設計，達到形式與功能的無縫平衡。最終成果是一個不僅外觀優美，還能提升用戶滿意度並推動業務成功的產品。
My Certifications
- Google UX Design Professional Certificate
- Google AI Essentials
Art Director & Design Technologists
May 2018 – Present at IT Consultis
Responsible for Design Team
As an Art Director and Design Technologist, I lead the creation of intuitive concepts and ROI-driven strategies for UX/UI design in websites and apps. I work closely with clients to gain a deep understanding of their goals, developing solutions that enhance their brand presence and improve user experiences. My approach combines creative innovation with data-driven insights, ensuring that each project delivers both aesthetic appeal and functionality. Additionally, I oversee the transition from design to development, ensuring a seamless process and helping the project achieve optimal results for clients.
作為藝術總監和設計技術專家，我負責領導網站和應用程式的UX/UI設計，創造直觀的概念和以ROI為驅動的策略。我與客戶密切合作，深入了解他們的目標，並開發能夠提升品牌形象並改善用戶體驗的解決方案。我的方法將創意創新與數據驅動的洞察結合，確保每個項目不僅具有美學吸引力，還能實現功能性。此外，我負責監督從設計到開發的過渡，確保流程的順利進行，並幫助項目為客戶實現最佳結果。
Art Director
Oct 2017 – April 2018 at TBWA\Media Arts Lab | Apple Inc.
Responsible for Creative Team
As an Art Director at TBWA\Media Arts Lab from October 2017 to April 2018, I led the Creative Team in close collaboration with Apple Inc. I managed graphic design initiatives for the App Store, iTunes, and Apple Music, ensuring creative consistency across diverse global markets.
One of my key contributions was the 2018 Apple Chinese New Year celebration event in China, which demonstrated our team’s innovation and commitment to excellence.
作為TBWA\Media Arts Lab的藝術總監，我於2017年10月到2018年4月期間，與Apple Inc.密切合作，領導創意團隊。我負責管理App Store、iTunes和Apple Music的平面設計工作，確保在不同的全球市場中保持創意的一致性。
其中，我的一個主要貢獻是2018年在中國舉辦的Apple春節慶祝活動，該活動展示了我們團隊的創新精神和對卓越的堅持。
Art Director (PRC)
Aug 2015 – Oct 2017 at Infin Media
Responsible for Creative Team
As Art Director at Infin Media’s PRC branch, I led the Creative Team, specializing in visual design, UI/UX, and project structuring for clients in Hong Kong and China. I facilitated seamless collaboration between design and development teams, managed client communications, and introduced innovative design solutions that helped secure major project bids.
作為Infin Media中國分公司的藝術總監，我領導創意團隊，專注於為香港和中國的客戶提供視覺設計、UI/UX設計及項目結構規劃。我促進了設計和開發團隊之間的順暢協作，管理客戶溝通，並引入創新設計解決方案，幫助我們成功爭取到重要的項目投標。
Front-end Designer / Animation Specialist
Dec 2013 – Aug 2015 at Altium
Responsible for Global Marketing Team
During my tenure at Altium, I served as a Front-end Designer and Animation Specialist on the Global Marketing Team. I led the design of websites and landing pages, developed dynamic Flash banners, and provided HTML/CSS training to team members.
My role involved graphic design, web campaign development, and front-end implementation. I also led A/B testing initiatives to improve user experience and worked with platforms like Marketo, Litmus, and Drupal for efficient web page deployment.
在Altium工作期間，我擔任全球行銷團隊的前端設計師和動畫專家。我負責網站和登陸頁面的設計，開發動態Flash橫幅，並為團隊成員提供HTML/CSS培訓。我的角色涵蓋了平面設計、網頁活動開發和前端實現。我還主導了A/B測試工作，以提升用戶體驗，並與Marketo、Litmus和Drupal等平台合作，以提高網頁部署的效率。
Product Director
Jan 2013 – Jul 2013 at White Planet
Responsible for Product Team
As Product Director at White Planet, a startup, I led the strategic vision, roadmap, and feature definition for our medical product line. I focused on refining the user experience, overseeing interface design, and ensuring alignment with business objectives. My leadership in structuring the product and executing its design was a key achievement during my tenure.
作為White Planet這家初創公司的產品總監，我負責領導醫療產品線的戰略願景、路線圖和功能定義。我專注於改善用戶體驗，監督介面設計，並確保與業務目標的一致性。在我的任期內，對產品結構的規劃和設計執行是我主要的成就之一。
Senior Interactive Art Director
April 2010 – Aug 2012 at Gamania Digital Entertainment
Responsible for Product Team
I was a Senior Interactive Design Manager at one of Taiwan’s leading game companies, which has branches in Hong Kong, Japan, Korea, the US, Europe, and China. Based in the Shanghai branch, I was responsible for designing game websites and developing front-end code using HTML, CSS, and JQuery. My work included Flash animation, interactive coding, and designing social Flash games for our platform. I also developed and delivered training courses for our design team.
In addition, I collaborated with the R&D team on online game UI/UX design and AS3 development. I played a key role in managing library files and AS3 code for the UI, ensuring a seamless integration between design and development.
★ Awarded Second Prize in the 2011 Annual Competition for Employment Excellence at the Shanghai branch.
我曾擔任台灣一家領先遊戲公司的資深互動設計經理，該公司在香港、日本、韓國、美國、歐洲和中國均設有分支。我駐上海分公司，負責設計遊戲網站並使用HTML、CSS和JQuery開發前端代碼。我的工作內容包括Flash動畫、互動編程，以及為我們的平台設計社交Flash遊戲。我還開發並提供了設計團隊的培訓課程。此外，我與研發團隊合作，進行線上遊戲的UI/UX設計和AS3開發。我在管理UI庫文件和AS3代碼方面扮演了關鍵角色，確保設計與開發之間的無縫整合。
★ 榮獲2011年上海分公司年度就業卓越競賽第二名。
In the early 2010s, I worked at various gaming companies and advertising agencies in Taiwan as a digital designer. Prior to that, I spent several years as a graphic designer in the tech industry.