I transitioned from Game UI Designer to Full-Stack Designer, mastering Graphic Design, Web Design, UI, and Front-End Development. My freelance experience has allowed me to expand my expertise in Branding, Marketing Strategy, Cross-Functional Collaboration, Client Relations, and Social Media Management. From leading product design initiatives to creating seamless digital experiences, I focus on building designs that balance function and aesthetics while helping brands achieve their goals.
What I do
I focus on crafting user-centered digital experiences that blend functionality and aesthetics. My expertise spans UX/UI, branding, and front-end development, allowing me to provide a comprehensive approach to digital design. Whether you’re looking to refine an existing product or develop something from scratch, I create intuitive, engaging designs that not only captivate users but also drive results. My design process is highly collaborative, ensuring that each product aligns with business goals while enhancing the user experience.
My Design Process
My design process is rooted in collaboration and problem-solving. I begin by deeply understanding the business goals, target audience, and user needs. From there, I sketch ideas, build wireframes, and work closely with stakeholders to ensure the design meets both aesthetic and functional expectations. With a focus on iterative feedback, I refine each design to perfection, creating a seamless balance between form and function. The result is a product that not only looks great but also enhances user satisfaction and drives business success.
My Certifications
- Google UX Design Professional Certificate
- Google AI Essentials
Art Director & Design Technologists
May 2018 – Present at IT Consultis
Responsible for Design Team
As an Art Director and Design Technologist, I lead the creation of intuitive concepts and ROI-driven strategies for UX/UI design in websites and apps. I work closely with clients to gain a deep understanding of their goals, developing solutions that enhance their brand presence and improve user experiences. My approach combines creative innovation with data-driven insights, ensuring that each project delivers both aesthetic appeal and functionality. Additionally, I oversee the transition from design to development, ensuring a seamless process and helping the project achieve optimal results for clients.
Art Director
Oct 2017 – April 2018 at TBWA\Media Arts Lab | Apple Inc.
Responsible for Creative Team
As an Art Director at TBWA\Media Arts Lab from October 2017 to April 2018, I led the Creative Team in close collaboration with Apple Inc. I managed graphic design initiatives for the App Store, iTunes, and Apple Music, ensuring creative consistency across diverse global markets.
One of my key contributions was the 2018 Apple Chinese New Year celebration event in China, which demonstrated our team’s innovation and commitment to excellence.
Art Director (PRC)
Aug 2015 – Oct 2017 at Infin Media
Responsible for Creative Team
Front-end Designer / Animation Specialist
Dec 2013 – Aug 2015 at Altium
Responsible for Global Marketing Team
During my tenure at Altium, I served as a Front-end Designer and Animation Specialist on the Global Marketing Team. I led the design of websites and landing pages, developed dynamic Flash banners, and provided HTML/CSS training to team members.
My role involved graphic design, web campaign development, and front-end implementation. I also led A/B testing initiatives to improve user experience and worked with platforms like Marketo, Litmus, and Drupal for efficient web page deployment.
Product Director
Jan 2013 – Jul 2013 at White Planet
Responsible for Product Team
As Product Director at White Planet, a startup, I led the strategic vision, roadmap, and feature definition for our medical product line. I focused on refining the user experience, overseeing interface design, and ensuring alignment with business objectives. My leadership in structuring the product and executing its design was a key achievement during my tenure.
Senior Interactive Art Director
April 2010 – Aug 2012 at Gamania Digital Entertainment
Responsible for Product Team
I was a Senior Interactive Design Manager at one of Taiwan’s leading game companies, which has branches in Hong Kong, Japan, Korea, the US, Europe, and China. Based in the Shanghai branch, I was responsible for designing game websites and developing front-end code using HTML, CSS, and JQuery. My work included Flash animation, interactive coding, and designing social Flash games for our platform. I also developed and delivered training courses for our design team.
In addition, I collaborated with the R&D team on online game UI/UX design and AS3 development. I played a key role in managing library files and AS3 code for the UI, ensuring a seamless integration between design and development.
★ Awarded Second Prize in the 2011 Annual Competition for Employment Excellence at the Shanghai branch.
In the early 2010s, I worked at various gaming companies and advertising agencies in Taiwan as a digital designer. Prior to that, I spent several years as a graphic designer in the tech industry.