I’m Nook, designing meaningful products that drive business impact and elevate user experiences.
Product Design | UX Strategy | System Design | Cross-team Collaboration
Core Expertise
I’ve worked across diverse industries and product types, delivering clarity and impact through design.
High-complexity B2B / B2C platforms
UX/UI design for large-scale systems in genomics, healthcare, and enterprise management — simplifying complex workflows and transforming dense information into intuitive user experiences.
Brand, corporate, and marketing websites
Designing websites for tech, healthcare, retail, and global brands — covering positioning, structure, visual identity, digital storytelling, and experience optimization across web and campaign pages.
SaaS product experience design
End-to-end experience from user flows, IA, wireframes, and UI components to scalable design patterns that improve usability and accelerate product iteration.
Design systems and front-end foundations
Building typography, color systems, responsive grids, and component libraries. Creating implementation-ready guidelines that help engineering teams ship fast and consistently. With prior SCSS experience, I translate Figma tokens into variables and mixins for seamless Tailwind integration.
E-commerce UX and marketing experience
Designing homepages, product pages, membership areas, and promotional campaigns with a strong focus on conversion and business alignment.
Implementation Collaboration for Accurate Delivery
Partnering with PMs, engineers, and marketers to align on user-centered decisions. Founder of ITC Design Academy, leading design thinking, Figma, and web principles.
High-level Product UX/UI Design Process
UX/UI design for large-scale systems in genomics, healthcare, and enterprise management — simplifying complex workflows and transforming dense information into intuitive user experiences.
Aligning business goals, vision, and metrics upfront to focus design from the start.
Auditing platforms, workflows, and integrations to spot gaps and opportunities.
Structuring content layers and interactions for scalable, efficient systems.
Streamlining workflows into intuitive journeys for all roles and touchpoints.
Exploring concepts and validating interactions for logical, usable patterns.
Building unified visuals and modular libraries for consistent, fast iteration.
Creating prototypes for early feedback to cut risks and refine designs.
Collaborating on builds with feedback iteration for precise launches.
Banyan Group One Seamless Platform - withBanyan
Role: Senior UX/UI Design Lead
I’m currently supporting Banyan Tree in unifying their Entire Ecosystem — including all hotel properties, the membership program, room booking system, and F&B/Spa reservations – into One Seamless Platform, shaping a future experience comparable to Marriott Bonvoy.
Featured Designs That Simplify Lives and Amplify Business Success
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