Professional Experience

Head of Design Department
May 2018 – Present | IT Consultis
  • Lead the Design Team and oversee the development of intuitive concepts and ROI-driven strategies for UX/UI in websites and apps.
  • Focus on understanding client requirements to enhance products and strengthen brand presence.
  • Blend refined aesthetics with deep insights into cross-cultural behavior, leveraging expertise in HTML and CSS to lead digital design strategies.
  • Aim to balance aesthetics, user experience, and conversion, ensuring captivating designs that deliver tangible results.
Art Director in Apple Music/ Apple Store
Oct 2017 – April 2018 | TBWA\Media Arts Lab | Apple Inc.
  • Led the Creative Team in collaboration with Apple Inc., overseeing graphic design for the App Store, iTunes, and Apple Music.
  • Ensured cohesive creative efforts across diverse regions, contributing to the 2018 Apple Chinese New Year celebration.
Art Director (PRC)
Aug 2015 – Oct 2017 | Infin Media
  • Directed the Creative Team, focusing on visual design, UI/UX, and project structuring for Hong Kong and China.
  • Ensured smooth collaboration between design and development, managed client communication, and introduced innovative designs.
Front-end Designer / Animation Specialist
Dec 2013 – Aug 2015 | Altium
  • Served on the Global Marketing Team, leading website and landing page design projects, creating dynamic flash banners, and providing basic HTML/CSS training.
  • Led A/B testing to enhance user experience and utilized platforms like Marketo, Litmus, and Drupal for efficient web page deployment.
Product Director & UX/UI Director
Jan 2013 – Jul 2013 | White Planet

  • Led the strategic vision, roadmap, and feature definition for the product line at a startup company.

     

  • Refined user experience, oversaw interface design, and ensured alignment with company objectives.

Languages

  • Fluent in Mandarin and Englis

Skill

Design Tools
  • Adobe Creative Suite: Proficient in Photoshop, Illustrator, InDesign, and After Effects for high-quality graphics, illustrations, and animations. Skilled in photo editing, vector graphics, and video production.
  • Figma: Experienced in collaborative design, creating user interfaces, wireframes, and interactive prototypes. Efficient in component creation, design system management, and real-time collaboration.
User Experience (UX)
  • User Flow Planning: Expert in mapping out user journeys to ensure intuitive and efficient navigation. Skilled in identifying user pain points and designing solutions for enhanced user experience.
  • Wireframe Structuring: Proficient in creating detailed wireframes that serve as blueprints for websites and apps, visualizing layouts, interactions, and user interfaces.
  • Interactive Prototyping: Experienced in building interactive prototypes to simulate user interactions and test usability, using tools like Figma and Adobe XD.
Analytics and Strategy
  • Google Analytics: Capable of setting up and analyzing web traffic data to understand user behavior and track performance metrics. Proficient in creating custom reports and interpreting data to inform design decisions.
  • Branding and Marketing Strategy: Experienced in developing cohesive branding strategies and creating visual identities, brand guidelines, and marketing materials that strengthen brand presence.
Project Management
  • Cross-Functional Communication: Adept at collaborating with developers, marketers, and product managers to ensure alignment and successful project delivery. Effective in articulating design concepts to non-design stakeholders.
  • Client Interactions: Proficient in managing client relationships, understanding their needs, and translating them into effective design solutions. Experienced in presenting design ideas and iterating based on feedback.
  • Research and Project Scheduling: Competent in conducting user research and competitive analysis to inform design decisions. Experienced in setting timelines and managing resources for timely project completion.
Front-End Development
  • HTML, CSS, SCSS, and Sass: Advanced knowledge in building responsive and adaptive web designs for consistent performance across devices and browsers.
  • JQuery: Skilled in enhancing web interactivity and creating dynamic content through animations, event handling, and DOM manipulation.
Additional Skills

  • Social Media Management: Capable of designing engaging content for social media platforms, managing campaigns, and analyzing performance metrics. Skilled in creating visuals that drive engagement and align with brand messaging.

Education

English Language

Beijing Language and Culture University

September 2011 – Present (Paused)

Advertising Design

Yung-Ping Vocational High School

September 1996 – June 1999

Clients / Projects I have worked with